Recent Posts

How Businesses Can Boost Profitability by Moving to the Cloud

By Michael Hayes → Tuesday, 25 August 2015
One of the primary reasons why businesses make a shift to cloud computing is to achieve greater flexibility in accessing data and unshackling themselves from the constraints of owned information technology infrastructure. Business owners and the management are now able to access information, process and manage it from any location in the world as long as they are connected to the Internet with any device; be it a computer, tab, laptop or even a mobile phone. It not only becomes easy to share information and collaborate with others but also users get the advantage of added data security as all the information is now stored on the web and not exposed to the hazards of local storage. In addition to the accessibility and flexibility, businesses can also add significantly to their profitability by shifting to cloud computing.

Less Investment in Computing Infrastructure

Cloud computing is a concept that basically revolves around shared computer infrastructure owned by a third party and accessed over the Internet by paying customers. Because all the computer hardware and software, including the significant backend management processes involved, are outsourced there is no need for the business to invest large amounts in purchasing, owning, and upgrading own technology resources. With the shift to cloud computing, the business owner just needs to subscribe to a rental plan according to the requirements of the business, very much akin to getting utility services. The individual business now need not worry any more on keeping a vigil on the computer resources for efficient performance, security and redundancy. These aspects are all now taken care of by the cloud services provider. The savings due to this can be quite handsome and reflect immediately on the company’s balance sheet.

Computing Power That Is Fully Utilized

Cloud computing is a very good way of achieving optimal use of computing resources due to the inherent advantage of scalability. In the conventional computing scenario, the business has to make allowances to have adequate computing resources available to handle peak loads even though the resources could be idling or being used at a far lesser load the rest of the time. A cloud solutions & strategy can take care of making available extra computing power when required without having to pay for resources that are not needed at other times. A service provider is able to do this since a large number of businesses are sharing the resources and the data center loads can be optimized across different times. Essentially this translates to far more economical operation than with own resources.

Lower Expenditure on Power

As fallout of the economies of scale being enjoyed by each of the businesses enjoying shared resources on the cloud, the total expenses incurred by the cloud platform can be far less than the sum of the individual utility bills. Businesses operating their own data centers will invariably find that they are spending substantially more on power as the servers and other equipment have to be kept running irrespective of the quantum of load of the system.

Lower Cost of Human Resources

One of the biggest cost heads of operating own computing centers is the cost of manpower. Often it can make up more than 50% of the total cost of the data center operation. Good people are also difficult to hire and retain and you have to provide for a number of employment costs besides the salaries. A cloud computing service provider is able to amortize its staffing costs over a number of customers so that on an individual basis the business has to shell out a lot less than if it were operating its own computer resources.

Nil Capital Expenditure

When businesses operate in a cloud computing environment they can do away with most of the capital expenditure incurred on the purchase of computers and other hardware or software. This means that the management does not have to worry about raising the necessary finance from banks or other lenders for the capital expenditure that carries a hefty rate of interest.


The shift to cloud computing enables businesses to harness the exact computing resources that are required and this can be scaled up or down as per the requirements of the business. This scalability translates to a lot of savings when compared to the conventional owned-computer resources. Depending upon the size of the business, the cost of building in the redundancy can be quite prohibitive and can be easily avoided with cloud resources.

Author bio : Jenny Richards works in a leading cloud computing service company mesusolutions. She helps her clients create a professional cloud solutions & strategy.

How to Market Your App on Facebook?

By Michael Hayes → Wednesday, 12 August 2015
With over 1.25 billion mobile monthly active users, according to Statista, Facebook is the most important social network for mobile marketers. And more than half a billion people access Facebook solely from their mobile devices.

If you're looking to promote your app, Facebook offers better targeting and segmenting than any platform that exists today. Moreover, it offers several tools specifically designed for app marketing.

In other words, it's a user acquisition channel that can't be ignored. And while the times of fan pages and 'sharing with friends' are over, the advertising aspect got very exciting.

So, if you're an app developer looking to get started with Facebook marketing, here's a short primer on getting it right.

tips for facebook app marketing

Before You Start, Make Sure Your App is Promotion Ready

Ads cost money. As a startup or an indie app developer, you want to make sure you're investing your money wisely. In other words, you need to make a return on investment. Otherwise, you're likely to fail.

One aspect where most apps screw up is retention or stickiness. Most people (70-80%) delete the app only after they use it once or couple times. Paying to for downloads and not retaining users means you’re blowing your money away.

Thus, before you start any serious marketing efforts, make sure your users stick around. Find the average retention in your category, and use it as a benchmark.

1. Know Your Users

Getting to know who your users are is a critical step for a successful Facebook Ads campaign. There's a wide range of targeting options Facebook offers, and you want to use them. Remember that advertising is about getting users, not cheap clicks.

To start with creating a user persona, a fictional character that best describes the kind of person who uses your app. Start with demographics, such as age, location, gender, device and OS they're using.

What are their interests? That's one of the best Facebook ads targeting options. For example, you can target people interested in your competitors or blogs covering your market.

Then there's precise interest targeting and behavior targeting allowing you to target people by purchase history, intent, and more.

2. Nail the Fundamentals of a Great Ad

Some ads convert others don't. It all depends on many factors such as the image you use, the headline, the ad copy and your call to action.

In general, great ads are simple, concise, they demonstrate value by showing numbers (e.g. “15,000 happy customers”) and inspire action.

Top converting ads tend to show happy people, children or pets. They stand out in color (if you use the same color as Facebook, your ad will blend in) and/or are funny.

The more personal your image is, the more likely you're going to see good results. It has to be relevant, however. Eg if it's a payment app, show some money.

A powerful call to action and show of social proof are hugely important. Give people an incentive to sign up, blow away trust issues by stating the number of happy users, average rating or media mentions.

4. Choose the Right Type of Ads for Your Objectives

Before you create your first campaign, it’s crucial to understand better the different Facebook ad types. Throughout the years, Facebook has adjusted its advertising types to suit the different needs of its users.

For example, multi-product ads are great for e-commerce. Other types are great to build a page following or to generate newsletter signups.

App install ads are great to drive downloads. However, one ad type you should pay attention to are engagement ads to target existing users. Using deep-links you can direct tho to specific locations inside your app, such as a sale, for example.

5. Use Custom Audiences and Lookalike Audiences

Custom audiences is an extremely powerful targeting feature. Using a list of emails, Facebook user IDs or phone numbers of people you know are interested in your product, you can create a Custom Audience, containing all the people Facebook found using your list.

You can re-target users who visited your website or existing customers based on parameters such as specific job function, annual salary, etc.

Once you have a good Custom Audiences strategy in place, the next logical step is creating lookalike audiences. That means you can find potential users outside your userbase that have the same profile.

6. Test and Optimize

Everyone follows data today - it is difficult to find something new as most assumptions are based on existing data. Make many small, inexpensive tests and try crazy ideas. This way, you can find new things that can result into potentially huge gains.

About the Author:
Mark McDonald is the Co-Founder of Australia's Leading Mobile App Development Company, Appster.

How to display posts belonging to a specific author on wordpress

By Michael Hayes → Wednesday, 5 August 2015
WordPress is packaged with features and functionalities that can easily create a 'wow' factor for your website/blog. You can utilize multiple techniques of growing the visitors' count for your WordPress enriched website/blog. One of the most remarkable features belonging to WordPress is the flexibility of displaying the posts written by a particular author. By making the most of this WordPress feature, it will become quite convenient for you to boost the count of visitors for your WordPress blog. In today's post, I'll be enlightening you about four of the most remarkable methods of displaying the most recent posts written by one of the esteemed authors of the WordPress blogging website. So, let's take a closer look at these techniques that will allow you(the webmaster) to display related posts by an author.

display relevant author posts on wordpress

Method No.1 - The manual technique of adding the recent posts by an author directly into the core WordPress theme files.

It is WordPress' built-in WP_Query class that allows you to add the most recent blog posts by an author into the WordPress theme files. As per the manual approach, all you need  is to simply add the below-mentioned code into the area where you intend to display the latest posts by the author under focus:

// Define our WP Query Parameters
have_posts()) : $the_query -> the_post(); ?>
// Define our WP Query Parameters

<?php $the_query = new WP_Query( 'posts_per_page=6' ); ?>

// Start our WP Query

<?php while ($the_query -> have_posts()) : $the_query -> the_post(); ?>

// Display the Post Title with Hyperlink

<li><a href="<?php the_permalink() ?>"><?php the_title(); ?></a></li>

// Display the Post Excerpt

<li><?php the_excerpt(__('(more…)')); ?></li>

// Repeat the process and reset once it hits the limit






It is important to note that the above code will display five most recent posts, their titles and excerpts. You can find the WP_Query class which includes multiple parameters which would allow you to moderate the display of the recent posts in the preferred format.

Method No.2- Using a suitable shortcode

If you're interested in displaying the most recent posts by an author within a certain WordPress post or page, one of the best techniques to follow is the use of shortcodes. Have a look at the below steps that allow you to display the recent posts by an author using the shortcodes:
Step 1- Download, install and activate the popular WordPress plugin called Display Posts Shortcode. The best thing about this plugin is that it doesn't include any settings and hence you need not configure it.

Step 2- Next, get on with editing the WordPress post or page where you want the recent posts by an author to be displayed

Step 3- Now, add the shortcode i.e. [display-posts] along with parameters into the post which you've chosen to edit as per the step no.2 above. You can find some built-in parameters in the Display Posts Shortcode plugin. These parameters can be easily used with the shortcode. Have a look at some of the parameters that I'm referring to:

1. [display-posts posts_per_page="8" post_type="page" post_parent="7"]

This parameter is used for displaying 7 most recent pages under a particular parent page.

2. [display-posts posts_per_page="4" image_size="thumbnail" include_excerpt="true"]

This is the parameter that allows you to display 4 recent posts along with their thumbnails and excerpts.

[display-posts posts_per_page="4" post_type="page"]

This parameter is used for displaying 4 recent pages instead of the recent posts.

Method No.3 - Utilizing WordPress Recent Posts Widget

WordPress' Recent Posts Widget is a default widget that can be effectively used for displaying the most recent posts by an author. These posts are showcased on the sidebar or a certain widget-ready area. For using this WordPress default widget, just go to your WP admin dashboard and click on Appearance-> Widgets, followed by selecting the addition of Recent Posts widget to the website's sidebar. Here's a screenshot for the right use of the WordPress Recent Posts widget:

On the above screen, you'll be required to provide a suitable title to the custom widget in addition to choosing a date when you want the posts to be displayed and also a count for the posts that you intend to display within the blog or page. After having entered your preferences, clicking on the 'Save' button will save all the settings for the WordPress Recent Posts widget.
That's it for this post!

Wrapping Up
Rendering your visitors an ultimate flexibility of browsing through posts written by a particular author, you can turn successful in retaining their attention on your WordPress blog. Hope my post would have encouraged you to make the most of this WordPress feature efficiently.
Author Biography:
With awesome experience of developing web development applications and frameworks Jack Calder is a specialist PSD to WordPress service provider. He has done a case study on WordPress methods and is being showing the specific concept of displaying posts.

Sure Shot Ways to Increase Your Blog Traffic

By Michael Hayes → Wednesday, 22 July 2015
Blogging requires so much hard work it’s not funny. For others who don’t understand the nuances of blogging, it seems like simple work to come up with a few ideas, supplement it with photos and bam- a blog is born! But alas, for those who write it know the true struggles that go into writing a blog and the disappointment of not getting enthusiasm from readers even after writing on something brilliant is something every blogger has faced.

If you’re struggling with getting views for your blog and it seems no one takes time out to even click on your beloved article, here are some tips that will help you increase the traffic on your blog:

Think of Content Strategically

It’s a known fact that writing good content goes without saying however how you market the same content is a whole other ball game. It is not just about the quality of the content but what audience you’re aiming at. Your content can either induce humor or it can be educational and you can pick which writing style you’re comfortable with. If you’re running a technology blog, you can check what latest gadgets users are looking for and frame your content around it. It’s important to present relevant content to users which is a good way to start making sure you get repeat users as well as new users flocking to your blog to find out more or get their daily dose of humour!

Networking through Comments

One of the key tips for survival in the blogging world is to have good networking. In order to improve your networking both with your readers and other bloggers, take commenting seriously. First of all, comment and reply to your users which will show you take an interest in their opinions and feedback about your blog. This will allow current users to stay loyal. Secondly, comment on other blogger’s post and leave your blog URL to create a back link to your blog. If your comment is catchy, chances are other readers will want to visit your blog as well. This too is a great way to sustain and invite new users to come visit your blog.

By making commenting active, blogger can take benefits of fresh content on his blog, so you are. There are lots of plugins you can install to make commenting active. But before installing any plugin you need to ensure that your hosting is capable of handling such plugins. Visit godaddy official website so check which plan is perfect for you to run all these plugins hassle free and use active godaddy coupons available  to get that package at the price that suits your pocket.

Make Sure Your Title is Catchy

Many a times readers scroll through blogs without pausing to take a look at it because the title wasn’t catchy enough. No matter how good the content of the article is, it’s not going to help because it’s your title that will create the first impression about your article. Make sure your title is intriguing and makes the user curious to find out what’s written in the article. This is also important for search engines as it gives them an idea what your blog is about and helps display your blog during relevant search results. Hence keep your title true to the topic and make people wonder what your blogs about to make sure they come and visit!

Blog Design Matters

It’s true that the first impression is the last impression especially when it comes to blogs. When people visit your blog, one of the first things they notice is how it looks and how appealing it is to the eyes. This is why it’s important to make your blog stand out visually and stick to the theme. If your blog is about food, it’s also about the kind of pictures you use to supplement your blog and make sure the header and title match the rest of the content.

Do not play around with more than three colors as this will lead to a mismatched and distracting look. You can play around with two pastel or neutral shades and one bright color to add a bit of bling. Having images to go with your blog will help it stand out and make people remember it for longer. Hence make sure your blog is user-friendly and attractive enough to make people stay!

Hence make sure your blog is user-friendly and attractive enough to make people stay! If you are going to use WordPress for your blog, you can avail lots of inbuilt themes which are attractive and seo friendly as well. Bigrock gives the option to install WordPress through its panel with lots of attractive themes. There are a bunch of free themes with bigrock WordPress installation. Not only this, apply bigrock coupons while buying hosting to save almost half of the cost you are going to pay.

Speed Is Your Friend

One of the things that lead to an increase in bounce rate is a long load time. Many a time people click on a blog but leave it half way if it doesn’t load at a proper speed. You need to make sure your blog is well equipped to load quickly be it for a PC, tablet or mobile phone. Make your blog mobile friendly as well as this helps you earn brownie points in terms of search engine optimization helping your blog rank higher during search results but also makes sure you’re always present even if your reader is using a mobile.

Make sure the images are resized to fit the blog, they can be downloaded quickly and the website is cached for faster loading. You can tweak these aspects by downloading the right plugins. Make sure your information is instantly available to readers who won’t hesitate to close your blog and move on to the next one just because your load time is ridiculous. These little factors do go a long way!

Make use of these sure shot tips that will slowly but surely help you start getting better traffic. There is no magic or science that goes into increased traffic or why certain blogs are more popular, at the end it's just about the right approach and strategy which will help you carve yourself out from the other hoi polloi of bloggers!

Author bio:

Neha Choudhary is a content writer and content marketing specialist at Cashkaro. She is a writing fanatic and when she’s not writing, she is travelling and cooking. Being a book lover and a movie enthusiast, her mind is constantly revolving around new ideas. Recently she has started writing for online deals and provides information on how to get free coupon codes while shopping online. As a person, it’s a treat being around her owing to her jolly nature.

10 Stunning WordPress themes tailored to suit technology blogs

By Michael Hayes → Saturday, 18 July 2015
Today, since everything is revolving around technology, it has truly become beneficial to gather excellent insights on latest news and updates about the hottest topics in technology. If you're a technology enthusiast and want to share your knowledge with the outside world, then owning a technology blog is something that will help you with this. Moreover, choosing WordPress to power your tech blog will offer you the convenience of switching between multiple themes that have been specially designed for the blogs that need to offer news and updates about all the latest technologies evolving into the market.

Top Wordpress Themes For Technology Blogs

In today's post, you'll get to know about ten such finest WordPress themes that are custom-made for technology news blogs. So, let's get to know about these themes in a better way.


As an ultra responsive, effectively designed WordPress theme, NewsTimes includes had-written HTML5 and CSS3. Available at a price of $45.00, News Times theme is equipped with multiple features including SEO ready, speed optimized, widget-ready, multilingual support, unlimited
colors, custom CSS option, a built-in review system and many more.


Radial is a Premium Automotive and Technology WordPress theme that is available at a price of $43. Backed by a pixel-perfect design and a simple-to-use Orange Themes Control Panel; Radial is indeed one of the best WordPress themes in the world of technology blogs.


FreshLife is a tech magazine style theme that has been created by ThemeJunkie. Considered as one of the most selling WordPress theme on ThemeJunkie, FreshLife comes with an inbuilt styling option which allows you to create a stunning layout for your website without touching even a single line of code. Some other impressive featurs of this WordPress theme include: custom widgets, AD Management, Localization ready, Advanced Control panel and many more.


If you're looking for monetizing your technology website via advertisements, then Clock is the theme for you. As a fully responsive WordPress theme, Clock is both WooCommerce and SEO ready. Available at a price of $45, Clock is a WordPress theme which comes packed with some stunning features like custom widgets, Options panel, Shortcodes, Translation ready, SEO Optimized and many more.


A remarkable HTML5 WordPress theme, Splash has the caliber of taking your technology blog to the next level. Some interesting features available with Splash include 100% responsive, in-built Rating system, Translation ready, powerful option panel, unlimited colors, 600+ Google fonts, WooCommerce ready and many more.


TechSavvy is yet another remarkable WordPress theme which makes your technology news websites even more appealing for the technology genius audience. Coded with the best WordPress standards, TechSavvy is the theme that is capable of scoring 93 on a scale of 100 in the Google PageSpeed test, irrespective of the hosting service that you have chosen for your website.


Specifically designed for WordPress powered technology news websites, TechNews is a theme that comes with a sophisticated control panel and some very useful custom widgets. Some of the most exciting features of TechNews theme include automatic updates, 1-click install, mobile friendly, widgetized homepage, shortcodes, Mega Menu, unlimited color schemes, fully customizable homepage, built-in ad monetization and many more.


As a fully responsive, clean News, Magazine and Blog template for WordPress powered portals, Ares theme comes with awesome features like unlimited colors, 6 menus and skins, 8 custom widgets, page styles, built-in Related posts feature, Social media profiles support, translation ready, custom meny support for pages and categories, WordPress featured image support for post, Unlimited sidebar and many more.


As a yet another responsive WordPress theme, Best comes with an engaging fully fluid responsive design. Completely optimized for search engines and advertisers, Best theme also includes a fantastic review system. Features which make Best one of the most effective WordPress tech themes include different styling options, Google AdSense optimized, Google Web fonts, MegaMenu compatible, AJAX Loading, SEO Optimized and Schema integrated.


As one of the most used WordPress themes used by technology blogs, TopGadget comes loaded with impressive features like responsive deisgn, admin control panel, advertisement options, built-in SEO options, easy drag and drop menu, automatic thumbnails, custom widgets, Social media integration, threaded comments, cross browser support and many more.


Now that you've a list of finest WordPress tech themes handy, it's time to download and install the one that will hone the overall look and performance of your technology blog/website.

Author Biography:

Jack Calder is a extreme professional in Markupcloud Ltd a top notch company which converts PSD to WordPress in an efficient manner. Jack has written plenty of contents with nice quality.

Six Pieces of Cloud Jargon and What They Really Mean

By Michael Hayes → Thursday, 12 March 2015
The Cloud is constantly increasing in size and scope, to the point that many members of the general public will now be familiar with at least the basics of the concept. Through tools like Google Drive and Dropbox, people are able to take full advantage of cloud storage, and ‘the Cloud’ is beginning to represent publically accessible internet connections.

When you try to delve deeper into the technology however, you quickly hit a wall of jargon: hosting stacks, IaaS, Paas and Saas, VPCs and RAIDs. This is fine for communication with other people in the know, but it presents a tangible barrier to understanding for people who may not be as familiar with the concepts. In fact, a survey conducted by Six Degrees Group (6DG) found that people perceive IT professionals as using more jargon than bankers, lawyers and politicians combined. This was coupled with the surprising finding that many do not understand the jargon: 22% believed Platform as a Service (PaaS) was a new philosophy in railway management, and 16% thought Infrastructure as a Service (IaaS) was a new road project.

Cloud Computing Jargon's:

Following this survey, 6DG put together a Jargon Buster which aims to break down some of the more complex offenders into layperson-friendly terms. Here we take a look at six of the most common jargons:

IaaS: Infrastructure as a Service
One of the three models of cloud computing. It provides access to computing services in a virtual environment. The computing service in IaaS is virtual hardware (computing infrastructure) such as network connections, IP addresses and virtual server space.

Examples: Amazon Web Services

PaaS: Platform as a Service
Another of the three models of cloud computing. This provides a platform for developers to build applications and services in a virtual environment. Access is usually through a web browser, and users can create their desired applications and services with the provider’s pre-existing tools.

Examples: Google App Engine

SaaS: Software as a Service
The third model of cloud computing, wherein users can access software and apps directly from their browser via the cloud. Users can access these services from any device with internet capabilities.

Examples: Gmail, Twitter, Facebook and Flickr

The hosting stack

The relationship between IaaS, PaaS and SaaS can be described as the hosting stack (represented by the image below). The further up the stack a customer moves, the more reliant they become on the service provider to provide apps and services.

Public Cloud
A cloud platform deployed on a large scale that is publicly accessible, with access often being charged on a Pay As You Go basis.

Example: McDonalds’ free Wi-Fi

Private Cloud
A smaller-scale deployment on dedicated hardware, designed for access by one company or organisation.

Example: your employers’ Wi-Fi

Hopefully these definitions clarify some of the concepts and the examples allow you to connect some of the definitions to real world applications. To learn more, check out the Jargon Buster.

Misunderstanding Cloud Use Cases Can Be An Expensive Mistake

By Michael Hayes → Wednesday, 4 March 2015
Misunderstanding the operational and cost implications of cloud deployments can lead to failed IT projects and incur substantial financial and opportunity costs.

Misunderstanding Cloud Use Cases 

The virtualized cloud is a tempting proposition for many businesses. Promises of lower cost and more flexible alignment of infrastructure with business needs leads many business decision makers to consider cloud migration a no-brainer: a perspective encouraged by cloud vendors, who see their tools as the solution to almost every problem.

But many businesses have found that the cloud, as it exists today, is not the best solution. That’s partially the fault of cloud vendors, and partially the fault of businesses themselves — they take cloud marketing at face value and fail to seriously consider if their use cases are the right application of cloud technology.

The result is that many attempted cloud deployments fail, and IT deployment failures have both financial and opportunity costs. According to a recent study from McKinsey and Company, 17% of IT projects fail so spectacularly that they threaten the continued existence of the company. And, more to the point, according to The Whir, 63% of cloud deployments fail when they are first launched.

This isn’t the fault of cloud and virtualization technology: it really can deliver lower costs, massive scalability, and greater agility. But the cloud is not a panacea to all IT problems. It works brilliantly in certain limited situations, and when it’s misapplied, the costs can be serious. Sometimes — most of the time — you need a truck rather than a sports car.

One of the most serious mistakes businesses make is to choose virtualized public cloud solutions because of the promised cost benefits. Yes, the cloud can sometimes — although not always by any means — save money in the short term, but focusing on simple costing is an error. For one, the cloud is a complex environment and unless you have in-house expertise or are spending millions to get vendor support, that complexity is the major cause of failed IT projects. Promises of spinning up servers in a few seconds are all well and good, but tying those servers into a secure network and managing integrations with existing systems can be a huge time sink.

Relentless focus on cost optimization is a mistake. If all the technological options are equal, and one costs less than another, then choosing the least expensive makes sense. But that’s not the world we live in. We live in a world that offers a mix of different technologies with unique strengths and weaknesses. Choosing the right one means considering cost as part of range of factors that include appropriateness to business operations, complexity, available expertise, potential performance, and availability — in short, choosing the technology that’s right for the business.

Sometimes virtualized clouds are the right solution — they have made possible business models that would have been impossible a decade ago. But for many cases, especially those that depend on long-term reliability, stability, predictable scaling, and performance maximization, they are a limiting solution.

It’s not my intention to bash the virtualized cloud, although in many cases I see containers and bare metal as a more appropriate solution. My intention is to encourage business owners and IT decision makers to consider the whole range of potential options: sometimes public clouds will the the right answer, but often there are better options — some more traditional than public clouds, such as dedicated servers and bare metal clouds, and some more modern, like containers.

About Graeme Caldwell -- Graeme works as an inbound marketer for InterWorx, a revolutionary web hosting control panel for hosts who need scalability and reliability. Follow InterWorx on Twitter at @interworx, Like them on Facebook.

How Has Cloud Computing Rocked The World Of Open Source?

By Michael Hayes → Tuesday, 30 December 2014
Open source development is doubtless one of the fields most affected by cloud computing. But are the changes brought about by the cloud really for the better?

The Open-Source Cloud

You’d be hard-pressed to find someone who’d argue against the notion that cloud computing has had a significant impact on open-source development. After all, it’s changed pretty much everything about how we do business. The ability to rapidly deploy infrastructure - and to access that infrastructure from virtually anywhere in the world - has proven invaluable to most every field.

Open-source is no exception. According to Diana Cooper of The Linux Journal, the majority of software development and deployment now takes place in the cloud. As a result of this, it’s easier than ever for both businesses and independent programmers to develop their own solutions - many of which make use of open-source code. What’s more, thanks to the cloud’s capacity to run software independently of host architecture (virtualization is the backbone of the technology, after all), compatibility is more or less a non-issue.

This means that developers - open-source and corporate alike - can focus more on design and testing than deployment. This newfound ease doesn’t come without a price, however. Because of how much cloud deployment differs from the traditional model, it’s wreaked a fair bit of havoc on software licensing and registration.

Licensing Trouble

“Because software is provided as a service in the cloud, licensing obligations linked to the act of distribution no longer apply,” writes Cooper. “This has led to the development of newer cloud-driven restrictive open-source licenses.“

Without getting too much into the regulatory side of things - we could write an entire piece on that alone - the cloud effectively introduced a loophole into both permissive and restrictive open-source licenses, allowing organizations to make use of open-source software without providing the code. This has, in turn, led many open-source development firms to introduce new remote network clauses to their usage and distribution licenses.

Cloud Computing And Open-Source Development

Ease of development and deployment aren’t the only reasons the cloud and open-source software get along so well. Many enterprises have shifted towards open-source development for the same reasons as they moved to cloud computing: namely, that it both encourages greater collaboration and significantly reduces cost of ownership. The release of a number of open-source cloud solutions (such as OpenStack) has only furthered this trend.

In Closing

There’s a lot to love about the cloud no matter where you stand - but that statement rings especially true from an open-source perspective. Significantly easier development and deployment, better licensing, and reduced cost of ownership combined with increased collaboration make cloud computing a winning proposition indeed.

About William :- Will Hayles is a technical writer and blogger for Outscale, a leading cloud hosting provider in the USA and France.