In this guide, we will learn about what is potential traffic, how to calculate it, how to analyze potential traffic using Semrush, and much more.
Semrush is the leading tool for digital marketing, helping marketers, bloggers, and businesses improve their website traffic and online presence.
Specifically, we learn about a new Semrush feature: potential traffic.
Let’s learn about it and increase your website traffic.
Dig Deeper!
What is Potential Traffic?
Potential Traffic is an AI-powered feature that predicts the future of your website traffic based on a targeted or specific keyword in your ranking.
It will analyze the visibility of your website and the ranking of the keywords that people are searching for.
Based on this, it will give the metrics of your website traffic.
How to Analyze Potential Traffic in Semrush?
Here are the ways to find the potential traffic metrics within the Semrush.
Position Tracking:
Login to Semrush > Access the Semrush Position Tracking > Add the targeted Keyword you want to Track.
Now, you have the keywords with their positions and Potential Traffic metrics, which I should see in the image below.
It will analyze the 3-month traffic and show the keywords that you want to improve and maintain the content. Then, it will give the traffic as it showed.
It also shows the potential visibility, estimated traffic, and average traffic of your keywords and the traffic you will get with the targeted keywords.
Now, come to
Keyword Overview:
When it comes to Semrush Keyword Overview, you can find the potential traffic for a specific keyword based on your website’s difficulty.
This will help you identify the right keyword for your website, bringing traffic and making it easy to rank the keyword with quality content.
Keyword Magic Tool:
In the Semrush Keyword Magic Tool, you can know about keyword difficulty(KD%) and personal keyword difficulty (PKD%).
Personal Keyword Difficulty analyzes our website and the keyword difficulty(KD%) and gives the PKD% for our website.
PKD is the score that shows the actual difficulty of our website.
These potential metrics you can see in Semrush will be very useful.
It’s really great! Utilize it.
How Semrush Calculates Potential Traffic?
Semrush uses an AI algorithm to calculate the potential traffic.
Here is how it is calculated.
- Thematic Relevance: It will analyze the keyword’s relevance to your website content.
- Competition Level: How hard is the chosen keyword to rank on SERPs
- Domain Authority: How well is your website
- Personal Keyword Difficulty(PKD%): How hard it would be to rank your website for a specific keyword.
- Website Score: Analyze the website score to know how trustworthy your website
- Competitor Analysis: Analyze the competitors in SERPs for the specific keyword
Analyzing this all gives the right suggestions for your website to get traffic.
Importance of Potential Traffic
Here is the importance of potential traffic you must want to hear to improve your website SEO.
- Potential traffic metrics will help you set achievable goals and improve your SEO.
- You can see and take what kind of traffic you expect and work on it.
- Identify the high-value keywords that help to bring the most potential visitors and traffic to the website. You can also work and focus more on the potential keyword with more time and energy, which brings you more traffic.
- SEO takes time and effort. With potential traffic, you make better decisions and prioritize your SEO work to use your resources more effectively and get a better return on your investment.
These are the importance of potential traffic.
SEO Strategy for Potential Traffic
Here are the two strategies you can accomplish for your SEO with the help of potential traffic.
1. Prioritize Keywords:
With the potential traffic, you can know which keyword will bring you more traffic, right?
Yes, so focusing more on the keyword and optimizing it well with your content has a high chance of ranking and increasing your website traffic.
2. Planning Content:
Now, you know the keyword that could increase your website’s traffic!
So, now plan to create high-quality content with the right information and optimize it for the keyword you pick.
Write in-depth content and cover everything in the content, which will also increase ranking.
You can implement these two strategies for your website’s SEO with the help of potential traffic.
What You Want to Consider?
If you want to rank for the keyword and attract more traffic, the content you write and publish should be structured and well-informed.
If you write only for your website’s sake and not for the user, you won’t get the traffic the potential traffic metric showed.
The other one is changes in trends and the market!
The search trends and keywords will change, and your competitors will adjust based on that.
If you want to compete with them, you need to change accordingly, which will maintain the traffic you’re already getting.
Make sense?
So, monitor your SEO effect and adjust the strategy based on the trends and changes.
Conclusion
In this guide, I talked about potential traffic, how to identify it with Semrush, and much more information about potential traffic.
We are also using these metrics on our website (com techies).
So try it and see the difference in your traffic. Note that it takes time.
Semrush is the best tool for identifying potential traffic metrics; if you want to try it, you can use Semrush’s free trial or Semrush Coupon to get a lower cost.
If you have any doubts regarding potential traffic, drop them in the comment section.
We are happy to help you immediately.
